It’s a brand new year. You’ve got a fresh slate to show your business right into a publicity machine that generates favorable headlines that shine a light on your own winning ways. In doing so, you will get known, build buzz, earn credibility, and generate a path of qualified results in your door. What growing business doesn’t want more of all of that?
If you’re a newbie to public relations and need to jump-start your PR know-how, I invite you to sign up to some excellent and FREE ezines that may deliver useful, powerful, and proven ideas to your email box frequently.
Ezine is short for “electronic magazine.” Ezines offer news your readers (clients, prospects and referral sources) can use to run better businesses or live better lives because of your expertise. They can be as simple as a free of charge email tip delivered to a list of individuals who have given you permission to advertise to them online (absolutely no spamming!) or as elaborate as a longer electronic newsletter. Ezines are powerful since they keep you in front of your audience 26 times per year if you send them biweekly, and 52 times per year in the event that you send them weekly. That means you have 52 chances to connect with your readers with quality tips, information, and resources, while using 20% of this content to sell your products and services.
The wonder of ezines is that you get to understand from the masters of these craft, and you get to know the authors and their particular perspectives over time. When jump start car service near me need to turn to an expert to solve a problem or pain you’re experiencing with your own business, these are professionals who you will call first. It will be as if you’ve been working with them and getting to know them for months because you have invited their ezines into your own inbox.
These ezine authors have become my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Tips for share their best ideas to help business owners jump-start their 2007 publicity results. This is what they had to state:
Joan Stewart:
Many businesses, from one-person shops to big corporations, should start blogging. The various search engines love blogs, and blogs pull in traffic like a magnet and draw people to your Website. If you don’t know what blogs are or how to start one, do a explore Google and obtain as smart as you can as fast as you possbly can, or your competition will leave you in the dust.
Start building valuable relationships with media people, and identify at least one media contact at each media out where you want coverage. Ask “How do i assist you to?” Listen. Then do what they say.
Don’t limit your publicity activities only to traditional media. Bloggers, podcasters and other “new media” are in a posture to spread the word about you much quicker than traditional media can, also to a wider audience.